New Aliens Agency’s performance Exposure focused on the community of people as a redefined strategy in contemporary art. Because the agency combines both positions, community vibe and art projects, and a commercial modeling agency. It is no novelty that corporate aesthetics, branding and collaboration artist x fashion brand is relatively well represented in contemporary art.
New Aliens are redefining both, the model’s profession in the fashion industry and the approach to creating a performance art. They rediscovers the power and need to work with pathos and autonomous zones. New Aliens builds the overall visual identity of the work on the simplest forms and human principles, creating powerful experiences between viewers and performers.
At the same time, their community of people can be perceived as a human body made up of a huge number of cells. Each cell – model / instrument – has its own specific code, its extraordinary relationship to reality and its own movements, facial expressions, behavior, expresses its non-comformity to the system and sympathy, as New Aliens must be part of the system to infiltrate and communicate.
concept: Jakub Ra
choreographer: Monina Nevrlá
hudba: Ida Elastic
thanks to: Oldřich Bystřický, Šimon Kříž, Veletržní palác Národní galerie v Praze