New Aliens Agency, Helsinki Fashion Week and NDA Paris are working together to provide unique looks to the fashion week’s digital catwalks, sending out a positive message about beauty, diversity, and inclusivity.

Fashion is often linked with unrealistic beauty expectations, but as society evolves and demands more realistic and inclusive beauty to be showcased, the expectations change.

The fashion and beauty industries play a crucial role in this part, acting as trendsetters and replicating mainstream beauty standards. As demand for a “new normal” grows, many platforms are rapidly adjusting and working to deliver versatile looks across different mediums.

Together with digital designer Žil Vostálová we provided digitalized models for the first fully digital fashion week ever – Helsinki Fashion Week 2020!

For more info follow @helsinkifashionweekofficial

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