SETTING LECTURES ON THESE TOPICS AND AREAS

  1. fashion and lifestyle CORES and ESSENCES / Interdisciplinary genesis – socio-economic, art history, psychology, cultural background..etc
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  2. HYPE / seasonal global overview and analysis of phenomenas, dynamic presentations
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  3. MARKET MESH / fashion product, planning – timing, price and pricing policy, adjustment of distribution channels, FASHION RETAIL (omnichannel, direct, boutiques, wholesale, pop-ups, concept-stores, experimental, new hybrid formats), visual merchandising and set design at fashion retail. FASHION MEDIA (from all big publishing houses to the current living aloud Zine culture), radical DIY and customization, fashion and transmedia events
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  4. SEGMENT (NONSEGMENT, NEW SEGMENTATION) Overview of the different segments of the fashion markets, Customer segmentation and targeting fashion customer (from classics to millennials/Z/Alpha preferences) Classification of fashion products – types/categories (basics, beachwear, underwear, beauty & cosmetics -grooming products, skincare, fragrances.., footwear, watches, bikes till restaurants and real estates) Experimental Economy and New Niches
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  5. VIVID FASHION: DIVERSE & INCLUSIVE: Critical and socially responsible concept of communication activities in the fashion industry and perspectives to the future / DISABLE FASHION / NEW BEAUTY MOVEMENT / NONNORMATIVITY & NONMODELING / NONWHITE REPRESENTATION / QUEER FASHION SCAPE
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  6. SUSTAINABLE FASHION / Fashion in interaction with sustainability development agenda
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  7. EMERGING DESIGNERS SUPPORT / STARTUP, BRANDING AND THE ALTERNATIVES
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  8. SIGNALLING, TRENDWATCHING, TRENDSETTING in all areas